Mumbai, September 2025 — KHELEGI, a movement dedicated to keeping adolescent girls in sport, and FemaleInSports.com , a platform amplifying the voices of women in sport, today announced the launch of KHELEGI Kahaani — a nationwide digital campaign that spotlights the inspiring journeys of female athletes who have broken barriers and reached the highest levels of play, and calls on communities everywhere to ask: “What’s your KHELEGI Kahaani?”
About the Campaign – KHELEGI Kahaani
KHELEGI Kahaani is rooted in the power of sporting stories. By amplifying the voices of elite female athletes who stayed in the game against the odds, the campaign highlights both the challenges they overcame and the strategies that helped them succeed at the top levels of sport.
The campaign will unfold across digital platforms through Role Model Stories, where female athletes and their Elite Support Teams share their “KHELEGI Kahaani,” reflecting on the barriers they broke, how they reached the highest level of play, and what inspired them to stay in sport.
A Joint Commitment to Storytelling
KHELEGI Kahaani is launched in collaboration with FemaleInSports.com as the Storytelling Partner, ensuring these journeys are captured authentically and amplified across national and digital platforms, transforming individual achievements into a collective movement.
Vishal Yadav, Founder of FemaleInSports.com, said:
“At Female In Sports, we have always believed that every woman athlete’s journey deserves to be seen, heard, and celebrated. Their stories are not just about sport, but about courage, resilience, and the pursuit of dreams against all odds
I had the privilege of doing something similar with FemaleCricket.com—the world’s first-ever digital media and news platform dedicated exclusively to women’s cricket—where we celebrated the journeys of women cricketers across the globe. Watching those stories spark conversations and gradually become part of mainstream discourse has been truly heartening.
With FemaleInSports.com, I envision creating the same kind of impact, ensuring that the stories of women athletes from every sport find their rightful place in the mainstream…
Partnering as the Storytelling Partner with KHELEGI ensures these stories redefine how communities see what girls can achieve in sport.”
Laher Hiten Gala, Founder of KHELEGI, added:
“KHELEGI Kahaani is unapologetic. It’s about athletes who have already rewritten the rules of sport. They’ve broken barriers. They’ve faced challenges head-on. And they’ve reached the highest levels of play, despite the obstacles around them. Every story is unique. Every story is powerful. Every story is inspiring. And here’s the thing, if even one of these stories can inspire just one girl to stay in sport, or to fall in love with her sport, imagine the ripple effect.
This is why role models matter. This is why seeing these journeys is so important. Because they change the way communities see what girls can achieve in sport. Every story deserves to be told. Every story can shift mindsets. Every story can break barriers. And every story can help keep more girls in the game.
We’re proud to join hands with FemaleInSports.com in celebrating the journeys of barrier-breaking female athletes.”
Looking Ahead
KHELEGI Kahaani will serve as both a campaign and a call to action, asking girls, parents, and allies everywhere: “What’s your KHELEGI Kahaani?” By collecting, sharing, and celebrating these voices, KHELEGI and FemaleInSports.com aim to build a stronger ecosystem where female athletes don’t just stay in sport, but thrive at the highest levels, supported by their athletes and Elite Support Teams who make excellence possible.
This collaboration is about more than just content—it’s about redefining how communities view women in sport. It’s about showing that every training session, every victory, and even every setback carries a powerful message: that girls can achieve anything when given the chance.
Together, we hope to spark conversations, break taboos, and build a legacy of stories that encourage more girls to step onto the field and stay in the game.
